Frequently
Asked Questions
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What is retargeting, and how does it work?
Retargeting is a digital marketing strategy aimed at re-engaging users who have previously interacted with your brand but did not convert. By tracking these users, we can serve personalized ads that encourage them to return and take action, such as making a deposit, thereby increasing their chances of conversion.
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What key performance indicators (KPIs) do you use to measure performance?
Our primary KPIs for measuring campaign performance include average deposit increase, campaign reach and return of investment (ROI). These KPIs provide insight into campaign efficiency, user engagement, and profitability.
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What types of data do you collect during campaigns?
We collect anonymized player data such as IP address, User Agent, and such pixel events, as login, visit, deposit, registration. All data collected is strictly used to optimize campaigns and is managed in compliance with data protection standards
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How can we be sure our data won’t be shared or compromised?
We prioritize data security and strictly follow confidentiality protocols. All data is anonymized and handled securely, and we do not share or use client data for any other purpose, including competitor campaigns. Data that no longer serves campaign optimization is promptly deleted.
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What are your payment options for the service?
We offer various payment options, including bank transfers, and crypto payments. We aim to accommodate your preferred method for convenience and efficiency.
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We prefer not to prepay. Is post-payment an option?
Yes, we do offer post-payment options for qualified clients after first month pre-payment.
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Do you offer revenue-sharing or cost-per-acquisition (CPA) deals?
We currently offer only fixed fee deals.
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What would the process flow look like for a campaign with your service?
Our process typically includes an initial consultation, pixel integration, campaign strategy setup, ad creatives and approvals, campaign launch, and regular reporting. We work closely with your team to ensure seamless execution and ongoing optimization throughout the campaign.
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What are the requirements for running profitable retargeting campaigns?
We recommend to have at least 1,000 monthly active users (MAU) per brand or monthly GGR more than $400,000
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How do you calculate return on investment (ROI) for campaigns?
ROI is calculated by dividing the revenue generated from the retargeting campaign by the total costs incurred. This formula provides a clear measure of profitability, allowing us to assess the campaign’s efficiency and optimize it for maximum return.
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Is it possible to exclude players who logged in today, yesterday, or three days ago from retargeting campaigns?
Yes, we offer custom segmentation to exclude users based on recent activity.
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How can we monitor and track ad spend during campaigns?
Convert Again provides regular updates on ad spend to ensure full transparency throughout the campaign. You’ll receive frequent reports detailing recent expenditures, allowing you to track progress and stay informed about budget utilization.
